They can be annual, quarterly or monthly goals depending on the company. They could represent the number of likes on a Facebook post, your homepage bounce rate, or … Key Results are a set of metrics that measure your progress towards the Objective. Here are some real OKR examples: Tech giants like Google and Alphabet claim to have achieved 10 folds growth through OKRs. Say goodbye to overdue tasks and shuffling between tools to do things. You need to ensure that your key results are measurable. After reading, you'll have more insight into this management methodology that was created by Intel Red. Whereas, KPIs primarily focus on quantifying goals and priorities to track performance at an operational level. Key results usually start with verbs like launch, create, develop, deliver, build, make, implement, define, release, test, prepare and plan. Objective and Key Results Examples. Make sure you are comparing the program’s features to your requirements to avoid inconveniences in the long run. The trick lies with OKRs. Besides Google, other leading teams using the OKR system include Uber, Airbnb, LinkedIn, and Spotify. If your projects are product-based, you can use the following OKRs: Agile Best Practices Every Agile Team Should Have in Place. We really don’t know what to put in each part. At the same time if your team members are only achieving 30% there is a problem. The answer to this question is the objective. Ever wondered how the giants of the industry slay the market with ever-growing revenues? Sometimes we write key results as objectives, tasks as key results. If you have been working on a project and need to see the visual form of your OKR workflow in process, switch to Grid view. All Rights Reserved. To that end, you can use any other application if OKR is a vital part of your project’s grand strategy. There are a lot of factors that impact productivity – and that too when the nature of the industry itself is in question. OKR gives a clear picture of what needs to be done, and project management shows how exactly to do it. So, put together, what are some examples of good OKRs to express this goal-setting equation? To answer these questions, we prepared examples of good Objectives and Key Results inspired by the OKR best practices and by the world's best leaders, such as John Doerr and Felipe Castro. Key results (KRs) are specific, measurable, and time-bound. If you are already setting business and company goals using the OKR framework, share your views about it with us in the comments below. Key Results: Develop new materials and PPTs by April; Give an intensive 1-month course before May; Select at least 30 of those who completed the course by June; Examples of OKRs for the Legal Team. They are a tool used by individuals, teams, and companies for setting goals to maximize alignment and transparency when pursuing ambitious goals. Sales OKR Examples How-to Guide to Writing Good Sales OKRs with Example Objectives and Key Results. The number of objectives you set can vary. One of the key takeaways in nTask is the Gantt Chart side of projects. Key Result 2: Decide and communicate the chosen performance management system. For seamless transitioning, collaborate with your team members in person. What exactly are OKRs and how do they work, you might ask? The focus remains unparalleled at the same time. Evaluate your employees and the objectives they set. Google OKRs are public so that every employee can see what others are working on. You will be able to “somewhat” achieve quantifiable results. These metrics are usually quantitative in nature and tend to accurately depict where the output stands at the moment. But the aim is not 1, rather 0.6 to 0.7. Specific. How are you going to achieve the Objective? How to write good Sales OKRs? While plans and projects are important in supporting your objectives, Key Results are measurable business outcomes and should be treated as such. For how to write OKRs, the actual formula is simple: Objectives are goals and intents, while Key Results are time-bound and measurable milestones under these goals and intents. That’s just like a shot in the dark. You need to make sure that you have ambitious objectives. Introduce new tools by the … OKR Templates Get Started with OKRs by Using These Objectives and Key Results Templates. It is used to set up, communicate, and monitor quarterly goals and results in an organisation. For each Objective, you should have a set of 2 to 5 Key Results. It goes without saying that you can’t successfully run a team without formally documenting goals and objectives. Examples of Objectives and Key Results. The answer is – the key results. Getting Things Done (GTD) Method and 14 Best GTD Apps & Tools, Top 19 Time Tracking Software to Improve Team Productivity, 27 Best Task Management Software for Startups in 2020, 30 Best To-do List Apps of 2020 for Personal Task Management, 22 Best Free Project Management Tools for Agile Teams in 2020, Managing Virtual Teams: Challenges, Tips & Virtual Team Management Tools, Pomodoro Technique + The 6 Best Pomodoro Apps & Timers for Work, 7 Steps to Creating a Successful Project Budget, Collect feedback from the first 50% of the customers, Get published product reviews in at least 5 major publications, Get internal feedback from your team (preferably on a scale), Take feedback from at least 50% of prospective customers, Get maximum usability score on UX mockups from prospective customers, Run quality assurance of all features in real-time, Incorporate new tools to improve performance, 3rd largest distributor network growing by 10% per month, Published as the fastest growing network in 3 major publications, Increased brand visibility from 40% to 60%, Finalize the structure and key topics for every edition, Increase subscriber base by at least 10% every month, Reach out to key industry writers every week, Increase organic website visitors every quarter (define a number), Increase CTR / Conversion rates by 3% per month, Start sales in new cities and achieve 40% more revenues, Positive feedback from 80% of customers about the efficiency, Training sessions conducted once every three months, Onboard at least 5 new vendors from the targeted region, Develop better relationships with the audience, Implement a new training system for the central region sales team, Address customer queries within 24 hours and resolve them within 48 hours, Get regular after-sales feedback to make improvements, Provide relevant solutions to individual customer problems, Increased unit test coverage from 40% to 70%, Review security policies of top 5 companies, Conduct testing using at least 2 external software, Increase time spent on reviewing codes by 20 minutes each day, Implement test-driven development in teams, Create a knowledge-based documentation system, Interview employees and measure their satisfaction levels, Run surveys on employee need to improve work culture, Make sure every manager is working on a 2-way feedback loop, Conduct brainstorming sessions to get ideas on improving the culture, Survey all employees in understanding current values, Promote new values on office intranet and in an office environment, Collect performance data from all the managers on time, Conduct surveys on how your employees like the current performance process, Organize regular training sessions for employees, Review the training needs of all the new employees, Gather feedback from all the training activities going on, Conduct training sessions per quarter to optimize performance, Gather feedback from the support team on current practices, Identify the number of new tickets and resolved tickets per day, Track and monitor the average resolution time, Each support rep to maintain a personal goal of resolved tickets, Conduct interviews with top customers to improve performance, Install a new document management software, Move 70% of data from old software to new during Q1, Maintain each team’s own directory of documents, Conduct training sessions about new tools, Run performance measures to see the impact on productivity, Eliminate systems downtime by the end of Q3, Improve the IT team’s response time and internal satisfaction, Forecast needs of all departments by the end of Q3, Track the quantities ordered with that of need, by Q1, Implement a new system for better processing of inventory, Have a meeting with each division manager about new processes, Identify loss areas and reduce unnecessary expenditure by 70% by Q4, Maintain a well-kept financial record at the end of every quarter, Install a new system for keeping financial records in check, Make sure to close all financials at the end of each quarter, Conduct discussions with managers by the end of Q4, Raise funding during the first three quarters, Increase the number of subscriptions per month to 80%, Reduce churn rate to less than 1% monthly, Create product demos for every customer who signs up, Conduct relevant training sessions to optimize performance, Install new design software to reduce design time, Create guidelines for increasing the efficiency of the team, Use advanced tools and software to create the design, Give weekly reports to get timely feedback and make changes wherever required, Conduct meetings with the client to fully understand the requirements, Design a draft and get approval at the end of the first quarter, Run tests on the existing landing page to understand issues, Present final redesign to project manager for approvals. When selecting and creating your financial objectives, consider what you’re trying to accomplish financially within the time span of your strategic plan. By now you’re probably wondering if there’s any practical example where OKR system actually worked. All of them are organised by their functions. In this section, we have gathered 100s of real world OKR examples. The Objective should motivate, provide direction, and challenge the team. Using OKR examples. Tim Ferriss and the 4-hour Workweek: How to Escape the 9-5 Routine? Other than that, be wary of key roles of assignees, responsibilities, and deliverables to maintain a smooth process from point A to point B. Boost Efficiency With Cutting Edge Technology. Simply put, the OKR framework focuses more on your priorities at a strategic level. When you’ve combined your OKRs with a powerful project management system, all your operations will be streamlined and will facilitate in easily measuring the project performance. More than that and no one will remember them. It can also be difficult. Key Results. The talented employees that you have would be of no use if they don’t have a common objective to look forward to. Execute your strategy using the best Objectives & Key Results (OKR) software. Objective – Increase the efficiency of all internal processes. Financial objectives are typically written as financial goals. Grow shareholder value: The top goal of your organization may be to increase the value of your organization for your shareholders, stakeholders, or owners. Liked this article? For any number of projects, we recommend that you should start planning on paper. Initiatives are tasks, projects, or similar activities related to an OKR without impacting the Objective’s progress. Plan projects, increase work management efficiency, & create more impactful workflows with an all-round tool. KPIs, by contrast, can be any metric you use to track performance day-to-day. Examples of strategic goals for this perspective include: 1. Since ‘objectives and key results’ cycle the planning, deployment, and execution/ implementation phases, we wanted to make sure that professional project managers and individual contractors are getting fully-fledged user experience. To make it effective, you should be specific on what you want to improve. Explanation and examples. Defining an objective and jotting down ways to get there. Look through the following objectives and key results examples as a guide to set yours: Example 1. For example, Increase customer … It’s free – no questions asked. Good news for you! Key Results are metrics that measure progress towards achieving your Objective. You and your team must update the progress of your objectives and key results regularly. Everybody talks about OKR! [1]. Yes, that’s an actual piece of paper that we are referring to. To make it effective, you should be specific on what you want to improve. It can even be used as a good resource for team onboarding. nTask is here. Collaboration may seem hectic on a project manager’s part, as he/she has to repeatedly get in touch with team members. In order to effectively achieve your OKRs, you may need to invest in specialized project management software. “Distributed” is a broad-spectrum term. A bad objective is “Make a lot of money” whereas you can say “Grow revenue by 15%”. When getting started with Sales OKRs - Objectives and Key Results - the common questions we get at Weekdone are:. Specific means referring to something unique, and is the opposite of general, broad or … Key Result 3: Ensure 100% participation in implementation training of the new system. Value can be define… However, articulated objectives help to fulfill baseline target achievement. Try Happierco, a simple and effective OKR management solution. It’s concept and derivatives change as per the specific work industry. Assigning Key Results as lower level Objectives. OKRs are frequently set and evaluated continuously during the project lifecycle to make sure everything gets done on time. To help with the process, here are some of the common mistakes and pitfalls organizations face when starting on an OKR journey. In any workflow, the focus is one of your primary concerns besides meeting the deadlines. Focus on your priorities. Resilience is a derivative of challenges and overall performance. Do you have an OKR template? Then you need to fall back on your plan and apply it in the form of goals, meetings, projects, and milestones. One of the key challenges in implementing OKRs is, confusion around how to write objectives as well as key results. This step-to-step guide is what sets the basis for integrating your OKRs with project management. This page contains different OKR examples from various categories including but not limited to s Sales, Customer Support, Supply Chain, Marketing etc. In a nutshell, OKRs provide organizational focus to your team and help in drastically improving productivity. Let’s start with some of the OKR examples to help you quickly get started with the process. Sign up today, it's free. Your key result can be an activity like : “Launch X feature”, This type of key results usually start with verbs like launch, create, develop, deliver, build, make, implement, define, release, test, prepare and plan. All thanks to nTask’s powerful features, you can easily implement your OKR strategy. Objectives are supported by key results which benchmarks and monitors how we achieve the objective. It is too damn easy to use any task management program by getting started with adding teams to workspaces and then delegating. More organizations are adopting Googles Objectives and Key Results (OKRs) methodology. In other words, once you’ve clearly developed your OKRs, you need a step-by-step guide (projects and tasks) to help you achieve them. Through OKR Google has grown from 40 employees to more than 60,000 today. These key results are concrete, measurable actions that lead towards the achievement of objectives. The challenges and time pressure associated with OKRs will result in increased long-term resilience. However, if someone gets below 0.4, they need to look into what they’re doing wrong and push it harder to reach between 0.6 and 0.7. Top 7 Qualities of an Effective Project Manager. Get 50% Off on nTask Premium and Business Plans. What are OKRs? Read more. There, you will see your unique Gantt Chart. Get Started Schedule Demo. Initiatives define the work that needs to be done to achieve the key results. OKRs require you to make a cultural change. Say for example you’re planning a meeting about setting OKRs. For example : Objective : Increase company revenue by 10%, Objective : Improve the new marketing process, Objective : Improve our company reputation, Objective : Reduce the time spent by our client to setup their account to 2 minutes. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. We use cookies to ensure that we give you the best experience on our website. The fact is, writing a good OKR is very difficult. Read on to find out what do OKRs comprise and some practical examples which you can easily implement in your business to achieve more in less time. Your Objective should be short, clear, aspirational, and achievable within a given cycle. An OKR framework consists of three key things: (1) Objectives, (2) Key Results, and (3) Initiatives. We hope the examples below would help you get started with the OKR methodology in your company or team. Objective and Key results (or OKR) is a goal setting framework used to set measurable goals and objectives for their companies. Both OKR and project management go hand in hand. Move on to nTask; add create teams and workspaces and add users to them accordingly. Or, you may have set objectives that are too challenging and unrealistic. We think that deadline management at tasks’ level is much better as compared to projects. Key results are what make your objectives measurable. Install a new document management software; Move 70% of data from old software to new during Q1; Maintain each team’s own directory of documents . So we've collected sample OKRs to … Manage tasks, teams, projects, meetings, and more with nTask. Examples of Objectives and Key Results. But an issue still prevents many of us to successfully implement OKR for our company and get the right benefit like the story we read about all other successful companies (Google, IBM, Netflix…). Take a cue from these examples & discussion to create your own objectives & key results. An Objective should motivate and challenge the team. It breaks down each SMART objective into a set of key results that’ll help you meet that objective. if Task 1 is dependent on Task 3 – so on and so forth. Micro-management keeps everything in line. Let’s say, workers, are operating in an OSHA compliant environment where they do not feel stressed at the job. As with any change, there are chances of error and mistakes. They also act as future references to monitor how well you executed your projects. The key results need to be quantifiable and measurable by a specific metric. If your team members are reaching 100% your objectives aren’t challenging enough. If we dig a little deeper, we would find that OKRs are linked to broader organizational goals and objectives, whereas KPIs are mostly tied to individual performance. These charts are interactive and evolve as the project milestones, dates, and other variables fall into place. Organise bi … OKRs provide a layer of transparency for targeted conversions to keep ongoing. KPIs are key metrics used for evaluating how a team is performing against its goals. ”Introduce a new social media channel for marketing” is an example of an objective, while “Increase social media traffic by 25%” is an example of a key result. The answer to this question is the key results. It can be customized by dragging and dropping task/ project slabs. As your key results need to be measurable, Google uses a scale of 0-1.0 to grade them. Or are too easy, in other words. All of these are interconnected to achieve common organizational goals. “OKRs” stands for Objectives and Key Results. How Google used it to grow. That is why they should be numeric. KPIs are put in place to keep day to day operations in check, and to evaluate the success of a particular process or activity. Being one of the world's leading OKR — Objectives and Key Results — software providers here at Weekdone, companies like yours often approach us with OKR questions:. You can help us grow by sharing it with your network: Fill in your information and click Sign Up. By Opting-in you will get nTask paid plans at an incredible 10% off for an entire year. These features were added because we felt that Gantt Charts are an integral part of OKRs. How to write good OKRs? This article will explain the term OKR, which stands for Objectives and Key Results. The company has OKRs at every level, ranging from the upper management level, down to the individual level. What Is the Eisenhower Matrix? It is time to collaborate with your team members as the project slowly creeps towards a deadline. The key results should be significant and measurable by a particular parameter. Key Results. This will also ensure it does not become too confusing. When getting started with OKRs — Objectives and Key Results — the most common questions we get at Weekdone are:. Leave the quantitative assessment for the key results portion. An objective describes the main goal that a company hopes to achieve in the long run, while key results are the expected outcomes. Remember that “Key Results” part about the best OKR examples? Key Results: Promote engagement among team members via incentives. Need a solution to setup OKR in your company ? Too many key results or objectives can take away from the important stuff. Understanding what the company as a whole is trying to achieve, managers set their departments objectives making sure that the teams are aligned with the bigger picture. Learn and improve continuously through Agile performance management in your JIRA. So, if you want tips on how to successfully write OKR and avoid common mistake, just continue reading. For your convenience, we’ve divided them up into categories. However, it is better to manage short deadlines rather than expecting to get things done by one final date at the end of the project submission. Can you share some OKR templates? Your OKR needs to be measurable. For example if we take this objective ‘’Make our web application better‘’, This objective is not definite. It’s done. Objectives should be short, inspirational and engaging. Although both of these are used as performance measures, the purpose they serve is different. Basically, it's our "How-to Guide to Writing Good OKRs with Example Objectives and Key Results". Furthermore, task dependencies can be created – i.e. Legal Objective 3: Sign contracts with 25 of them before September. Objectives Management, Continuous 360° Feedback, Performance Reviews, Engagement Surveys. The approach was slightly different because we wanted to enable our users as per the “interaction” experience kicks in. Another form of this objective is ‘’Reduce the time spent by our client to setup their account to 2 minutes’’. Similarly, if a key performance result indicates that a process needs improvement, you can add it as a key result under an objective to improve that process. Some good examples of Key Results for the Objective: Increase product reach in Germany, would include: Increase German Sign-up to MQL conversion rate from 15 to 20%; Increase German MQLs from 300 to 500 Copyright © 2020 nTask. OKR Examples How-to Guide to Writing Good OKRs with Example Objectives and Key Results. What Are OKRs? The answer to this question is the key results. In a distributed setting, you need to set up workspaces with people who can give constructive input on achieving OKR-related goals and settings. Objective: Lower Attrition Rate by 15%. The action plan needs to determine the exact set of projects, tasks, and to-do list activities that you’ll need to map out for your objectives to become a success. … With OKRs your objective should be to achieve 70%-80%. The process starts with the executive team setting the organizations objectives. Also read: What Is the Eisenhower Matrix? Manage your team, tasks, projects and more on a single platform. Google was introduced to OKR by John Doerr in 1990 when it was less than a year old. In contrast to Key Results, which clearly measure progress toward an Objective, Initiatives are just hypotheses for what work might deliver the biggest impact. Train and certify 100% of staff on new digital tools … For example, if KPI results show that the Apothecary’s sales are falling, David and Patrick could develop an OKR to focus on improving their marketing activities. 7. This is where project management comes into play. Google readily adopted the process and has been implementing it since then. How to Use It to Be More Productive? Key Results are the tasks that you complete to achieve the larger objectives. HR, Sales, Marketing, Product, Engineering Written by Ben Kaye Updated over a week ago If you're just getting started with OKRs, writing your first one can feel daunting at times. The acronym OKR stands for ‘Objectives and Key Results.’ It is a goal-setting framework that has been around since the 1970s. (If you missed this, you can read: Boost your growth with OKR). Now you have the needed informations to use OKR. Google suggests: “Use expressions that convey endpoints and states, e.g., “climb the mountain,” “eat 5 pies,” “ship feature Y.” Objective – Successfully release a monthly newsletter, Objective – Improve web analytics and conversions, Objective – Increase sales by 20% in the central region, Objective – Increase customer retention by 60% at the end of Q4, Objective – Improve employee engagement and satisfaction, Your Objectives are Unchallenging or too Challenging, You Have too Many Objectives or Key Results. Key Result 4: Ensure 70% positive feedback after 3 months. To put it simply, the database serves as a good place for defining company, team, and personal OKRs. Key Results: Collect documents and registration information by July A major chunk of OKR is to make sure that everyone knows what they need to do, or what’s expected of them. Execute your strategy using the best Objectives & Key Results (OKR) software. Objectives have a quarterly cadence, and each objective has 1-3 key results which measure success against the objective. The key results should be few in number and extremely targeted to those big objectives you set. So, the basic formula behind an OKR is to set an objective, and 3 to 5 key results against it. Another example : “Improve marketers ability for writing blog post ” not “Improve marketing team”. Preferably the OKRs you set should be discussed weekly so that you can properly monitor progress. However, many users are reportedly not aware of how the application works if they are exposed to it for the first time. If someone succeeds to get 1, their OKRs are not ambitious enough. What are the best practices involved & how do you know if a certain KR is better than the other one. Now, this brings us to the question of how OKRs are different from KPIs (Key Performance Indicators)? There needs to be a defined way of making your way through your objectives to give them more meaning. But, writing OKR should not be as complicated as a rubik’s cube. OKRs should not be written once and then forgotten. Learn the Basics of Objectives and Key Results Methodology. As long as you are outlining the plan on a paper or a whiteboard, they will get the gist of where everything’s supposed to go. You may come across some issues that could be resolved to get to the target objectives. With the right example for each case you can easily set an efficient OKR. How powerful it is to keep organization aligned and focus on what matters. How to Use It to Be More Productive? Key Result 1: Analyse and present at least 3 performance management models that can be considered. The process can be applied to tasks too. Most times, your key results is going to be a specific metric and a value to reach. As a result, unnecessary objectives and distractions can be discarded. There are a few different ways to input Objectives into Weekdone, you can individually write in objectives at each level and then link them, or you can assign Key Results as O bjectives to lower levels from the company, department, or team views. [1], This article was originally published at,,, How to Lead People Older and More Experienced Than You, Use Cases, User Stories/Statements, and Jobs to Be Done, Jobs To Be Done theory helps you to create better products, How to facilitate a team roles and responsibilities workshop, Develop personal relationship with 5 potential customers, Launch two new products that will impact our brand in Q3, Reduce the number of configuration steps from 15 to 6. While doing so, make sure the amount of work is manageable. The key results needs to be quantifiable and measurable by a specific metric. Popularized by John Doerr, one of the most successful venture capitalists, OKR sets the basis for defining your organizational objectives over a specified period of time. Setting an objective, along with possible outcomes, doesn’t sound like a big deal (it is, however), but the real game begins when you need proper action plans to achieve these objectives.
2020 objectives and key results examples