Christina Wodtke Curious Human Maribel Lopez. Execution and Velocity Guru. 1. Our brains have evolved to pay attention to stories about struggles, because they hold secrets to our survival. Interaction South America 2014, Buenos Aires (ISA14 BA) 3,449 views 56 likes 4 comments 10 shares. Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. You can use these tools any time you are worried people don't care. Do you want to convince people to change for the better? Christina R. Wodtke (born October 22, 1966) is an American businesswoman and specialist in the area of design thinking, information architecture and Management… Christina Wodtke trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. Good storytellers cut through it to create a clear path leading forward.”― Jack R. Hart, Storycraft: The Complete Guide to Writing Narrative Nonfiction. Christina R. Wodtke (born October 22, 1966) is an American businesswoman and specialist in the area of design thinking, information architecture[1] and Management Science (specializing in OKR and team productivity.) Christina has spent her career attacking impossible tasks: at Yahoo, taking on the giant Google at search; at Linkedin,… Execution is everything. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! Interest heightens when you include both internal and external conflicts. Christina Wodtke demonstrates how to use objectives and key results to tackle and realize big goals in a methodical way, leaving nothing to chance. A small child claps his hands with glee at the sight.”  Erin Morgenstern, The Night Circus. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Personal. Posts by Christina Wodtke. His eight elements that create engagement mapped to the wisdom of the best-selling authors. Nick Fury in Avengers is a great example. Act Three has the protagonist make it make sense again. Harry Potter (Sorcerer’s Stone): Wants to stop an evil wizard (like you do) because he wants to protect his new-found home (don’t we all) but he’s regarded as a kid and people don’t take him seriously (external conflict). Three of Haven’s eight elements are about that: Conflicts & Problems, Risks & Dangers and Struggles. Details transport you into the story. Hopefully how to stop being such a jerk. Modern audiences prefer “return home changed” to “return home the same.” Our modern life that has more jerks than tigers, so we hope for a story where the main character learns something. I can provide story workshops and/or individual coaching on using story in your presentations and pitches. As well you can weave them together to make subplots in further increase tension. Even though they do not have a shot in hell, the underdog wants something. If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." and others, as well as founding three startups, an online design magazine called Boxes and Arrows, and co-founding the Information Architecture Institute. I love good story, and hope you use this information to make better ones in your presentations, reports and even… gasp… in that novel you’ve been meaning to write! You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success. Seven? Christina is the newly minted General Manager of Social Networking at MySpace. So much great literature and super awesome TED talks follow this shape precisely, and thousands of unique stories have been told. LinkedIn Groups and LinkedIn Answers cater to two of the three most important activities professionals engage in to further their career and starting today, we're … This keeps the brain riveted. Christina Wodtke trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. [4] Boxes and Arrows was the first online magazine aimed exclusively at working practitioner designers, and has inspired a host of other online 'zines, from UXmatters to Johnny Holland. I’ve spent the last two years reading everything I can get my hands on: books by genre authors who write sci-fi, romance and horror,  literary greats,journalists, movie scriptwriters and comic book authors. Se hele profilen på LinkedIn, og få indblik i Christina Marias netværk og job hos tilsvarende virksomheder. Part one of a three part article series: Design the Team You Need to Succeed Written to sort out my thoughts for my UXDC keynote. Before that she founded a startup where she developed the collaborative blogging tool PublicSquare. Christina Wodtke, my OKRs colleauge, design expert, and overall amazing person published a highly readable OKRs book in a narrative style earlier in 2016. The Goal Fits the Team. But be careful! Christina Wodtke. She also cofounded the Information Architecture Institute. For the programming device, see, Learn how and when to remove this template message, "Christina R Wodtke's Profile | Stanford Profiles", Elegant Hack, Wodtke's personal Web site, which includes a blog, https://en.wikipedia.org/w/index.php?title=Christina_Wodtke&oldid=985668527, American business biography, 1960s birth stubs, BLP articles lacking sources from July 2011, Wikipedia articles with SELIBR identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 27 October 2020, at 07:06. Never take the package deal In our field 3. You can one main character and a secondary, or you can flip back and forth between the two. As well, she founded Boxes and Arrows, an online … An accent, a physical anomaly or a quirk paints a picture of a rich and storied past. Dorothy Gale (Wizard of Oz): Wants to go home (really? In this case, they do not return home changed but rather move into a new life that fits their changed self. Internal conflict is always satisfactory (she believes love interferes with his career, he believes love interferes with his beer.) The two key moments that create the peak of excitement in a story is the darkness before the dawn, and the dawn. The likes of Jean Auel and Tom Clancy sell books by the millions because they understand story structure, a point that’s lost on the critics who savage their syntax.” –Jon Franklin. There are a ton of archetypal plots (Five? Interest grows with every additional conflict, but once the hero figures out the solution, our fascination collapses. Check and check. But Act two is the good part. His refusal to trust Snape and his growing fascination with Voldemort makes The Order of the Phoenix one of the more interesting movies (though I think the book is weak, as Rowling makes Harry become tiresome with his endless moping around.). They can return home changed, but more often they move to a new life they have earned. Ocean’s Eleven and Lord of the Rings have remarkable similar structures. Christina has 16 jobs listed on their profile. If you want your audience to sit spellbound through your story, you need conflict. But polish is merely the plaster on the walls of structure.The proof is in the window of the bookstore down the block. Christina has been doing an amazing work, making the bridge between UX and businesses over the last two decades. Christina Maria har 6 job på sin profil. They want it so bad. Sehen Sie sich die Profile von Fach- und Führungskräften namens „Wodtke“ auf LinkedIn an. Wodtke was born and raised in the Midwest, including early childhood years in Iowa City, Iowa. Even though there were no literal pictures, as in The Night Circus or Swimming to Cambodia, you’d swear you saw the story happen? But it’s not just for setting! Which means Quest and Heist are closely related if not the same. 25 likes 3 comments 4 shares Christina Wodtke's Blog. The character needs a goal, a motivation and a conflict (GMC). Christina Wodtke is an author, speaker, and lecturer at Stanford with insight into human innovation and high-performing teams. Es gibt 200+ Personen namens „Wodtke“, die LinkedIn zum Austausch von Informationen, Ideen und Karrierechancen nutzen. In Blake Snyder’s Beat Sheet, it’s the entrance into act three when the characters get an idea on how to resolve the core struggle. “All over the tents, small lights begin to flicker, as though the entirety of the circus is covered in particularly bright fireflies. I didn't bother in this short essay because Story is already an interesting topic to many, and I wrote this mostly for story nerds like myself! You see he’s a scientist and storyteller who got a DARPA grant to study the body’s reaction to story. “Be a Sadist. Let’s look at a few. The climax is the moment when the protagonist is either rescued or rescues herself. No matter how sweet and innocent your leading characters, make awful things happen to them-in order that the reader may see what they are made of.”  Kurt Vonnegut, How to Write a Great Story. Christina Wodtke is a professor at Stanford University, an author , information architecture pioneer, and leadership development coach with over 20 years of experience that has included past work with LinkedIn, MySpace, Zynga, Yahoo! Then, he finds a way to make things worse. Return home changed and don’t pass go. In some tragedies, the world breaks them. LinkedIn. The resolution is about binding them more tightly together than ever. Thorough reporting produces overwhelming detail. Don’t pet the big kitty. 4. As well, I’m doing a workshop on Story at Fluxible in the fall. The display of current best sellers no doubt contains several titles by tin-eared pop novelists who wouldn’t recognize a graceful sentence if it asked them to dance. As well, she is working on her new book, The Executioner's Tale (working title) about using OKRS (Objectives and Key Results), predictive roadmaps, and a cadence of commitment and celebration to build higher performance teams. This website uses cookies to improve service and provide tailored ads. And if you really want help shaping a story for a pitch, a presentation or another format, ping me on Clarity! She shared some interesting insights, based on her experience as an executive at companies like Zynga and LinkedIn. Her past work includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! When the conflict is external, it’s mostly a function of plot to provide interest. Christina has helped grow companies like LinkedIn, Yahoo, Zynga, the New York Times and numerous startups throughout Silicon Valley. Wodtke founded Webby-nominated magazine of design thinking [Boxes and Arrows] and has been publisher continuously (as well as sometime contributor). In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley’s hottest companies to answer those questions. You can change your ad preferences anytime. Upcoming SlideShare. Wodtke is a co-founder and past president of the Information Architecture Institute. Act two turns it upside down. There is one truly compelling shape to story that will cause people to engage with your ideas. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams. Beyond the Usual OKR approach. Christina has founded two consulting startups, a product startup, and _Boxes and Arrows_, an online magazine of design. The secret of the three act structure is they are not of equal lengths. You know that magical feeling when the world disappears and you are having a story playing in your head? Someone near you gasps. Naive person has the world teaches them a hard lesson, and they become a better person for it. Design the Team you Need to Succeed Christina Wodtke Author of Radical Focus and more Associate Professor at California College of the Arts and Stanford Continuing Education 2. The waiting crowd quiets as it watches this display of illumination. That’s why we talked to Christina Wodtke, an authority on this subject. Freytag? A hero could be rescued by luck, a partner, another hero… but modern audiences strongly prefer stories where the protagonist helps herself. various start-ups | LinkedIn에 팔로워 941명 . Execution is Everything - Duration: 26:00. Christina is a professor, author and successful businesswoman. You can change your cookie choices and withdraw your consent in your settings at any time. Known for a blunt and humorous speaking manner, she is frequently sought out as an expert for interviews and talks on social web design, gamification, user experience, start-up management, and innovation. Some people may find the arc constraining, but I find it freeing. Orginally published on my blog,  eleganthack.com, “Perhaps because polish is so visible, many people erroneously believe it to be the most important part of writing. Christina Wodtke has devoted her career to tackling monumental tasks. Many new writers grow fond of their characters and have a hard time putting them hell. June 16, 2018. I was like, "Oh, product m Christina Wodtke Past roles: co-chair and speaker LinkedIn profile Twitter: @cwodtke She trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. I’m hearing that this book is actually being given as a present for the holiday season! The hero grows and becomes better because of it, and via new understandings becomes competent. I used it in these two articles: How to Make a Concept ModelTowards a New Information Architecture. She has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. Good exposition provides just enough backstory to explain how the protagonist happens to be in a particular place, at a particular time, with the wants that will lead to the next phase of the story. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. [5][6], "Boxes and Arrows" redirects here. The struggle is always about them being separated. You seek a things, and find yourself. They share the same shape, only details change. OKRs … Things must get steadily harder, and as your protagonist grows more competent, the challenges get worse. Christina Wodtke’s goal is to bring great products into the world. Orginally published on my blog, eleganthack.com “Perhaps because polish is so visible, many people erroneously believe it to be the most important part of writing. His books keep me up past midnight every time I read them. He did it all: MRI’s, electrodes, dopamine swabs. But like exposition, keep resolution short and vivid. It's not about to-do lists and accountability charts. Multiple plots woven together makes the whole story becomes not only unique but very compelling. Harry is a bit of a boring Mary Sue in the first book/movie, but becomes steadily more engaging as he starts to deny his chosen status, struggle with confidence and grows distrustful in authorities. View Christina Wodtke’s profile on LinkedIn, the world’s largest professional community. I’ve seen these referred to as the black moment and the realization, and the crises and climax. Wodtke has held a series of executive roles in the tech industry, most notably leading teams who built the events platform and created an algorithm for Linkedin's newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the Zynga.com … Christina has helped grow companies like LinkedIn, Yahoo, Zynga, the New York Times and numerous startups throughout Silicon Valley. By using this site, you agree to this use. A resolution can be too short, like most Jane Austin novels where the hero goes from “I love you” to married in two pages. Too many details and the story gets bogged down: “exposition is the enemy of narrative. A Unified Theory for Designing Just About… October 26, 2017. Struggle revolve around life sucking and then sucking more. She’s the author of 101 Theses on Design, the upcoming Product / Market Fit and the business fable book Radical Focus, which uses the power of story to build a new approach to OKRs. - Laura Klein, Principal, Users Know A actionable business book in the form of a fable. and others, as well as founding three startups, an online design magazine called Boxes and Arrows, and co-founding the Information Architecture Institute. Wodtke was born and raised in the Midwest, including early childhood years in Iowa City, Iowa.. Career. Progression is critical. As a User Experience professional, she has worked for such companies as Yahoo, Hot Studio, The New York Times, and Zynga to improve and develop their Web sites. It looks like this: Get it wrong, and the entire story falls apart. She is currently a lecturer in HCI at Stanford University.[2]. She's the author of 101 Theses on Design, the upcoming Product / Market Fit and the business fable book Radical Focus, which uses the power of story to build a new approach to OKRs. Recently, we conducted an interview with the renowned author and OKR coach, Christina Wodtke. and others, as well as founding three startups, an online design magazine called Boxes and Arrows, If you want to use Story in product design, check out my pal Donna Lichaw’s work. The book features essays from several OKR experts. A resolution can be too long, as in Return of the King where I counted about five endings last viewing. I’m pretty sure Ocean’s Eleven is actually a quest story. Christina has helped grow companies like LinkedIn, Yahoo, Zynga, the New York Times and numerous startups throughout Silicon Valley. Working the Weekly 1:1. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! Do you want to write compelling stories? These have both been some of my highest clicked writing ever. There is a simple reason I draw my arc in the shape of a wave. Announcing LinkedIn Events Christina Wodtke November 7, 2008. So what about plot? Mad Max (Fury Road): Want to help wives escape (whatever) to get redemption (don’t we all want forgiveness?) Wodtke has held a series of executive roles in the tech industry, most notably leading teams who built the events platform and created an algorithm for Linkedin's newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the Zynga.com gaming platform.[3]. The goal can be alien to your audience, the motivation must be shared by them, and the conflict creates struggles that increase engagement. Common elements include an enemy who blocks their path, and a coach who helps them forward. The struggle tends to involve “they got it!” “No they don’t” “Ok, now they got it!” “Or not so much.”. Se Christina Maria Wodtkes profil på LinkedIn – verdens største faglige netværk. It has the struggles, the set back, betray, heartbreak… everything we love. Three acts, seven points, circle, diamond and arc, If you name a story diagram, I’ve got it. Do you want people to listen to your presentations? In both cases, the subject was one I cared about, but more people think is dull or obscure. As well, though it’s cloaked in the metaphor of the ruby slippers, she has to learn to trust her own abilities (internal). Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. Jim Butcher, author of the Dresden files, often will have an early crises where you are convinced things cannot get any worse. Page 1 of 2 Christina R Wodtke Lecturer Computer Science Bio BIO Christina Wodtke is an author, speaker, and lecturer at Stanford with insight into human innovation and high-performing teams. Previously she was Principal Product Manager at Linkedin, running the activity stream, communication products, and launched the events application. as well as founding 3 startups. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Bio. A great character is at war with herself as well as the world, and a satisfying arc with when she can overcome both by her own agency. In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley's hottest companies to answer those questions. His eyepatch covers a scarred eye that tells us he’s see real action. July 4, 2020. Before we invented writing, we used stories to share hard-earned knowledge: don’t eat the red berries with the spots. We do want to know how it all turns out, we do want loose ends tied up. to be with people she loves (that, I get) but Oz is a tricky place to navigate (external conflict). Christina Wodtke: The Executioner’s Tale – Ideas are Cheap. CUSTOMER DEVELOPMENT TEMPLATE CHRISTINA WODTKE @CWODTKE WWW.CWODTKE.COM WWW.ELEGANTHACK.COM 2. About the author. I believe that plot is actually the events and types of characters you put on the curve. You need a good inciting incident to move your protagonist to action. She trains companies to move from insight to execution as principal of her firm, Wodtke Consulting. Annie is a poor orphan living in cruelly run orphanage in the depression when few would-be parents can afford another mouth to feed. Christina Wodtke has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo, Hot Studio, and eGreetings. Screenwriter Blake Snyder calls this “A limp and an eyepatch” — they are details that stand in for a backstory. It’s not about to-do lists and accountability charts. Stand by Me, Catcher In the Rye, The Devil Wears Prada. The biggest OMG moment was when I watched Kendall Haven’s video on the science behind story. View articles by Christina Wodtke. She is choosing Kansas over Oz?) A vivid place has details. An established thought leader in Silicon Valley, Christina is a “curious human” with a serious resume. Ten? Act one tells you how the world is. Also, a whole lot of Warboys not afraid to die to stop him (external conflict). I’ll be continuing to document plots against the curve, and will publish on twitter as I go along. Campbell? Genre? You can argue my arc is the ur-plot. Christina Wodtke is coaching, advising, teaching and consulting, with the single goal of bringing great products into the world. Christina is the author of “Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results” and has helped many companies implement the Objectives and Key Results (OKR) goal setting methodology. Don’t natter on while the audience’s mind is drifting. Maribel Lopez Helping companies connect technology to business value. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. Characters need traits to bring them to life. And when it can’t get any worse, make it worse before it gets better. "The Executioner's Tale" Christina Wodtke-Interaction14 on … The crises usually revolves around betrayal– lying, cheating — and the climax shows it was a misunderstanding or we get atonement. Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results "This book is useful, actionable, and actually fun to read! We have been telling stories for over 300,000 years. Being interesting is more useful than being unique. The stories that matter most are the ones in which the problems are the hardest. For more information, see our Cookie Policy. From Cinderella to Rocky, the underdog represents our own hidden hopes and dreams. Bilbo longed for something more, but didn’t know what until Galdalf carved a sign on his door inviting dwarves to dinner. A setting is more than a place, it’s a situation and a moment in time. See our, Storycraft: The Complete Guide to Writing Narrative Nonfiction, Kurt Vonnegut, How to Write a Great Story, A Unified Theory for Designing Just About…, How I Learned to Stop Worrying and Love…. That’s a mistake. Twenty?). Common elements include companions, a mentor, great losses and extreme character arcs. In older tales, we saw a lot of Deux ex Machina– the hand of god– rescuing the hero. ... Christina Wodtke. She is an Advisor at WorkBoard and was General Manager of Zynga.com and of Social at Myspace, Principal Product Manager at LinkedIn, and Senior Director of … If you are making something more complicated than … but has a bad case of nihilism (inner conflict). Many more companies have adopted OKRs, such as LinkedIn (who adopted OKRs after I had moved on) and General Assembly (where I taught in 2013.)
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